Monday, Oct 24th, 2022
We are very pleased to announce the launch of our new brand. This is the outcome of a substantial job spanning virtually a 12 months, with the intention of bringing our branding up to date while maintaining our hand firmly on our heritage and firm tradition.
Our modifications signify an evolution alternatively than a entire rebrand. Our purple, white, and blue colour plan remains as does the Britannia lady, marking us out as a proudly British firm. Britannia is the experience of our group, and symbolises power, precision and efficiency – attributes which have constantly been central to the way we do company.
Having said that, we also wanted our emblem to improved symbolize our friendliness and care towards our group members and prospects, so we have also incorporated softer things these kinds of as the rounded edges on our new font.
Our overriding emphasis has been on simplification. This was necessary in purchase to produce branding that worked as nicely on the internet as on the facet of a truck. For that reason, we focused on Britannia’s head alternatively than the whole determine. Our style staff reworked the geometry of the existing logo to create robust varieties that are simple and clearly legible across all platforms.
As effectively as communicating our status as national, worldwide and professional moving pros, the new symbol also is effective effectively with our nearby offices’ identities. It flexes with simplicity to accommodate branch names of vastly different lengths, and demonstrates that at our main, we are nevertheless a group comprising family members-run neighborhood moving companies.
The rollout of our new look has now begun in earnest, and we are working hard to carry all our uniforms, packing products, signage, stationery and on the internet means up to speed. Vehicles are beginning to appear in our new livery, but this part of the update will consider a minimal longer to comprehensive due to the measurement of our fleet. Even so, this was generally conceived as a gradual transition. Sustainability is crucial to us, and so we would desire to use old stock where ever probable fairly than allowing for our manufacturer update to be dependable for tonnes of resources going to squander.
Our new glance has been embraced with enthusiasm by the Britannia team and our network of commercial companions. We hope that our shoppers will be reassured that we’re the exact same persons, even now aiming to produce a caring, friendly and economical support at all periods, just with a new visible identity. Our group are energized to be heading into the upcoming as just one of the most recognised brands in the moving field, and we hope you like it as well.